Adgravity | Decathlon’s sales’ leads shot up thank to Adgravity’s Real Time Bidding system.
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Decathlon’s sales’ leads shot up thank to Adgravity’s Real Time Bidding system.

Área: Real Time Bidding

Sector: Retail

Fecha: Campaign active since October 2015

 

¿Why Adgravity?
For our different DSP options, our segmentation possibilities and our ten years of experience in programmatic advertising.

OBJECTIVE

Qualified traffic and reduction of CPA

STRATEGY

Our traffic team actioned daily optimisations to obtain the most qualified traffic using the Prospecting line

We generated a Media DMP to optimise the Look alike and Retargeting lines, increasing the efficiency of the campaign.

RESULTS

40% reduction in the cost of acquiring each new client.

Increase of new users by 80% and the continuance of these ratios throughout the period

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