Adgravity | Barceló Hotels & Resorts increased their number of reservations thanks to Adgravity’s Real Time Bidding system
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Barceló Hotels & Resorts increased their number of reservations thanks to Adgravity’s Real Time Bidding system

Área: Real Time Bidding

Sector: Tourism

Fecha: Campaign active since april 2015

 

¿Why Adgravity?
Because of the unique MetaDSP system, the 4 ways of segmenting the audience and the ten years of expiernce in the sector.

OBJECTIVE

To reduce cost per order and to minimise turnover in order to attain optimal investment return.

 
STRATEGY

Four strategic lines: Look alike, audience, contextual and retargeting.

The huge experience of our traffic managers in the Travel Sector enabled the overhaul of the client’s established CPO and the improval of ratios during more than 2 years of collaboration.

RESULTS

40% reduction in the cost per action in the campaign

Progressive increases of conversion throughout the whole period.

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