Adgravity | Channels
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Channels

Programmatic marketing

Email Marketing

Native Advertising

Development of digital marketing campaigns in programmatic buying by means of our Meta DSP  technology. Used to capture audiences of users who have an affinity with the advertisement by their search patterns, interests, etc…

Different lines of prospecting are established in every DSP which function within the parameters of segmentation and reach of every tool.

Programmatic marketing

Prospecting/Retargeting

 Strategic development lines:

•  Prospecting: potential clients who match with  the clients specific targets.

•  Look Alike: potential clients whose profile is much more concrete and similar to that of the clients´who have been converted to a product or specific service of the campaign

•  Retargeting: clients that have visited the web page or landing destination of the campaign but that finally have not been converted to a sale

•  Contextual:Impact on users of websites which are of a related theme or category or that contain a series of keywords from the campaign

Programmatic marketing

Prospecting/Retargeting

 Strategic development lines:

•  Prospecting: potential clients who match with  the clients specific targets.

•  Look Alike: potential clients whose profile is much more concrete and similar to that of the clients´who have been converted to a product or specific service of the campaign

•  Retargeting: clients that have visited the web page or landing destination of the campaign but that finally have not been converted to a sale

•  Contextual:Impact on users of websites which are of a related theme or category or that contain a series of keywords from the campaign

Development of digital marketing campaigns in programmatic buying by means of our Meta DSP  technology. Used to capture audiences of users who have an affinity with the advertisement by their search patterns, interests, etc…

Different lines of prospecting are established in every DSP which function within the parameters of segmentation and reach of every tool.

Email Marketing

OUR OWN UNINCENTIVISED BBDD WITH DOUBLE Opt-in

  • More than 18 million destinations.
  • Owners of 14 databases
  • 4 national databases (6 million users)).
  • 10 international databases (12 million users).
  • Subscribed to the Data Protection Agency.
  • Raet of Growth at 5% monthly.
  • Low internal costs.
Optimisation tools

•  Using different tools to achieve: Campaign optimisation, statistics and specific segment control

•  Tracking Platform and Adserver:measurement of the campaign and creativity for the correct optimisation of both and all our supported platforms.

•  Owners of multiple national and international domains.

• Owners of various fixed IP addresses.

• Good relationship with the main market ISP´s

 

All these elements allow us the improve; the rate of delivery, click, and opening. As well the reputation of our domains and, for some, maximise the optimisation of our data bases.

Publicidad Nativa

 ¿QUÉ ES LA PUBLICIDAD NATIVA?

 

Publicidad que se integra en el contenido editorial natural de la página en el que se publica (sea una web de noticias, mediante contenido audiovisual, un post en blog especializado…)

Se adapta 100% al Look&Feel del site donde realizamos la publicación.

Somos capaces de llegar a los usuarios de forma no intrusiva y mejorar al mismo tiempo nuestro posicionamiento de marca y la performance de nuestras campañas:

 

  • Estrategia Branding & Engagement — generación de contenido que mejora el posicionamiento de la marca en el TOP of mind del usuario.

 

  • Estrategia Performance — captación potenciales clientes interesados a través de nuestro contenido: estrategias de prospecting y retargeting.

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