05 Feb Adgravity Wants To Be The Arbiter Of Online Advertising In Spain
Steve Jobs, probably the greatest marketing genius of all time, didn’t believe in the investigation of markets because he thought the consumers didn’t know what they wanted until he showed them it; even though in the end his company, Apple, had to give in and launch an iPhone with a large screen. “Marketing directors pride themselves on using their hunches, and want to follow their instincts but the tricky thing is to be successful in the Big Data era”, warns the prestigious Forbes magazine who are certain that data analytics and technology is calling for a revolution in marketing. This warning is not in vain, the quantity and quality of data that can now be collected in real time is a far cry from the surveys and historical data that used to guide marketing professionals, as the publication well recalls.
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